PrizePicks, North America’s largest daily fantasy sports operator, has launched its biggest campaign yet to celebrate the excitement of football season. The new commercial series, titled “It’s Good To Be Right,” brings together unique duos of bold personalities, including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew “Druski” Desbordes, and College Football Hall of Famer Reggie Bush.
Developed in partnership with advertising agency Preacher and KLUTCH Sports Group, the campaign humorously contrasts comedic business fails with the universal thrill of making correct picks on PrizePicks. The spot featuring Lynch and Devine follows them as they stroll through Los Angeles playfully teasing each other’s failed ventures—Adam’s Devinity cologne and Marshawn’s Yeast Mode cookbook—before bonding over the satisfaction of winning on PrizePicks. Leading up to the commercial’s debut, fans were treated to real-life limited-edition samples of these novelty products.
Marshawn Lynch shared, “I rock with PrizePicks….in the end, I like stacking dubs, I like putting people in position so they can get their wins, and I’m appreciative PrizePicks wanted me on their squad to do some more winning. Maybe baking isn’t really my thing, but on PrizePicks, you already know how I get down.”
Rob Baird, Co-Founder of Preacher, summed up the campaign’s appeal: “This campaign taps into the simple truth that the only thing sports fans enjoy more than their team winning is the pure satisfaction of ‘being right,’ among friends. Enlisting these legends of comedy and football to represent the healthy banter that comes with playing PrizePicks was a no-brainer. Just letting them be themselves perfectly captured the thrill of getting in on the action.”
Fans can look forward to over a dozen new spots featuring each dynamic duo, set to air nationwide and across PrizePicks’ social media channels in the coming months.
As PrizePicks continues to expand into new markets, the company remains committed to responsible gaming. In 2025, PrizePicks became the first and only fantasy sports operator to earn iCAP accreditation from the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices.
