Nationwide has released a new national advertising campaign featuring Peyton Manning as Motivatin’ Manning to mark the start of the 2025 NFL season. The spot premieres during the league’s opening game between Philadelphia and Dallas and continues the company’s long running use of Manning in football themed creative work.
In the new ad, Manning appears as a motivational speaker who underscores Nationwide’s position as both an insurance provider and a financial services company. The character follows earlier portrayals including Paintin Manning, Debatin Manning, and Calculatin Manning. Nationwide executives said the concept highlights the company’s broad range of services while keeping the message focused on clarity and consumer understanding.
Manning said the role allowed him to build on the characters he has developed with the company over several seasons and to emphasize Nationwide’s ability to support families in multiple areas of financial planning and protection. The campaign will continue throughout the NFL season and will include additional appearances from Saquon Barkley, the 2024 AP Offensive Player of the Year, who returns as part of the ongoing advertising series.
Nationwide has been an NFL sponsor since 2014 and serves as the presenting sponsor of the Walter Payton NFL Man of the Year Award. The partnership places the company’s messaging in front of millions of households during peak football viewership.
For the youth sports community, the campaign enters a landscape where families and athletic leaders continue to weigh the financial demands of participation, long term planning, and the values reinforced through sport. High profile athletes often help shape how young players view leadership, discipline, and responsibility. Campaigns featuring well known figures can influence conversations in homes and locker rooms about preparation, decision making, and the importance of long term stability beyond the playing field.
The introduction of Motivatin’ Manning extends Nationwide’s ongoing creative approach and adds another recognizable figure to the season’s larger sports narrative. As football returns, the campaign contributes to the mix of messages that affect how young athletes and their families think about growth, readiness, and future opportunity.
