Here’s a look at the college football players leading the way in NIL valuations for 2025 based on date from On3. These athletes are not only dominating on the field but also making major waves off it, commanding some of the highest Name, Image, and Likeness deals in the sport. From quarterbacks to wide receivers and defensive standouts, this list highlights the most marketable stars who are shaping the future of college football both as athletes and influential personalities.
- Arch Manning (Texas, QB) — $6.8 million
- Carson Beck (Miami, QB) — $4.3 million
- Jeremiah Smith (Ohio State, WR) — $4.2 million
- AJ Dybantsa (BYU, F) — $4.1 million
- Garrett Nussmeier (LSU, QB) — $3.7 million
- LaNorris Sellers (South Carolina, QB) — $3.7 million
- DJ Lagway (Florida, QB) — $3.7 million
- Cade Klubnik (Clemson, QB) — $3.4 million
- Drew Allar (Penn State, QB) — $3.1 million
- Sam Leavitt (Arizona State, QB) — $3.1 million
- Bryce Underwood (Michigan, QB) — $3.0 million
- JT Toppin (Texas Tech, F) — $2.8 million
- Darian Mensah (Duke, QB) — $2.8 million
- John Mateer (Oklahoma, QB) — $2.7 million
- Ryan Williams (Alabama, WR) — $2.7 million
- Cam Pringle (South Carolina, OL) — $2.5 million
- Caleb Downs (Ohio State, S) — $2.4 million
- Julian Sayin (Ohio State, QB) — $2.3 million
- Dylan Raiola (Nebraska, QB) — $2.3 million
- Nate Frazier (Georgia, RB) — $827,000
