GNC, the global leader in health and wellness, has launched an innovative reformulation of its premium Beyond Raw LIT pre-workout formula, introducing LIT V2—a powerful upgrade designed for athletes and fitness enthusiasts seeking unmatched energy, strength, and workout performance.
Building on the success of the original Beyond Raw LIT formula, LIT V2 delivers enhanced benefits that include increased strength, bigger muscle pumps, improved workout intensity, and longer-lasting energy. Known for its excellent taste, the new formula comes in a variety of fan-favorite flavors such as Gummy Worm, Blue Raspberry, Watermelon, and Strawberry Lemonade, alongside exciting new options like Passion Orange Guava and Gummy Shark.
The formula upgrade features a scientifically-backed blend of ingredients carefully selected to elevate athletic performance. Clinically-studied nootropic COGNIZIN® (250mg) is included to support mental focus, alongside 50mg of SENACTIV® to boost endurance. To improve nutrient absorption and hydration, the formula also contains 50mg of ASTRAGIN®.
Athletes can expect amplified strength thanks to an increased dosage of Creatine Monohydrate, raised from 1.5g to 3g per serving. For enhanced muscle pumps, L-Citrulline has been boosted from 3g to 5g. Electrolytes have also been increased for superior hydration during intense workouts. Reliable staples such as caffeine (250mg total, including 50mg of ZumXR extended-release caffeine) and 3.2g of Beta-Alanine remain, delivering both immediate energy and sustained endurance.
In response to customer demand for cleaner supplements, the new LIT V2 formula has been crafted without artificial colors, focusing purely on effective, science-based active ingredients and removing unnecessary additives.
Tyler McGlasson, Director of Product Innovation and Design at GNC, explained, “At GNC, we’ve built a legacy of delivering science-backed, innovative solutions to help our customers perform at their best. As fitness needs continue to evolve, we’re proud to remain the go-to destination for breakthrough supplements. The enhanced Beyond Raw LIT V2 formula, with advanced ingredients and bold new flavors, is further proof of our commitment to setting the standard in the industry.”
Adding to the appeal, LIT V2 will feature a limited-edition Vegas-inspired packaging design, available exclusively during the 2025 Mr. Olympia competition in Las Vegas this October.
Consumers can find Beyond Raw LIT V2 exclusively at GNC.com, GNC retail stores, and on the TikTok Shop, with a suggested retail price of $44.99.
