Dolby Laboratories and the Bay Area Host Committee (BAHC) have announced a partnership designed to redefine what fans experience during Super Bowl LX in February 2026. As an Official Signature Partner, Dolby will showcase new technology that blends innovation, community, and performance — values that mirror the competitive spirit at every level of sport.
Through Dolby Vision, Dolby Atmos, and the company’s new Dolby OptiView streaming platform, Dolby will introduce immersive ways for fans to experience live action in real time. The collaboration will come to life through the BAHC Super Bowl LX Innovation Summit presented by YouTube and the official Kickoff Party at Dolby’s San Francisco headquarters, where attendees will see firsthand how technology continues to reshape sports and entertainment.
BAHC President and CEO Zaileen Janmohamed said the partnership highlights the Bay Area’s identity as a center of creativity and connection. “The Bay Area is synonymous with innovation, creativity, and world-class experiences—values that are at the heart of our partnership with Dolby,” she said.
Beyond the bright lights of Super Bowl week, Dolby’s impact will extend into the community through its Dolby Cares initiative. Together with local organizations, the company plans to invest in programs that expand access, opportunity, and learning for young people across the region.
