College football fans, here’s some exciting news for 2025. Choice Privileges, the popular rewards program from Choice Hotels, is once again teaming up with Learfield, the powerhouse in college sports media, to bring fans an incredible way to get closer to the action on game days.
For the fourth year running, Choice Privileges members can use their points to bid on exclusive VIP packages that cover some of the biggest matchups across the nation. This year, there are 40 VIP experiences up for grabs, giving fans unprecedented access to 15 powerhouse teams — including some perennial favorites like Ohio State, Alabama, Michigan, and newcomers to the lineup like South Carolina.
What’s Included in the VIP Packages?
- Two tiers of packages, Platinum and Silver, offer varying levels of special access to games and events. The Platinum package ramps up the experience with:
- Two pre-game hospitality passes, plus two pre-game sideline passes to be right in the thick of the excitement
- Two game tickets
- A two-night hotel stay at a Choice-branded hotel near five key games scheduled throughout the season
- One parking pass
- $100 to spend at the team store
- Travel gift cards totaling $1,500 to cover airfare, local transit, or incidentals
- Silver packages provide a slightly scaled-back but still impressive experience, including:
- Two pre-game hospitality passes
- Two escorted sideline passes
- Two game tickets
- A $50 gift card to the team store
Where and When Can You Use These?
- Platinum winners will enjoy a comfy two-night stay at hotels near the stadiums for these five featured matchups:
- August 30: University of Texas at Austin vs. Ohio State University (Comfort Suites Grove City – Columbus South)
- September 6: University of Michigan vs. University of Oklahoma (Sleep Inn & Suites Norman near University)
- October 4: University of Texas at Austin vs. University of Florida (Comfort Suites Gainesville Near University)
- October 18: University of Tennessee vs. University of Alabama (Comfort Inn & Suites Downtown near University)
- October 25: Alabama vs. University of South Carolina (Cambria Hotel Columbia Downtown the Vista)
Why Choice Privileges?
Choice Privileges has earned acclaim as the nation’s top hotel rewards program, recognized by US News and World Report and WalletHub. This program uniquely caters to college sports fans who want to turn their hotel stays into memorable game-day experiences. Last season alone, members redeemed nearly six million points for such VIP packages, demonstrating how popular this offering has become.
Fans interested in bidding on these once-in-a-lifetime experiences can visit the Choice Privileges auction platform. Bidding is open now for some early season games, with more packages releasing as the college football season progresses.
If you’re not yet a member, signing up is free, and points can be earned through hotel stays or by using the Choice Privileges Mastercard, which offers accelerated points on common spending categories like gas and groceries. There is also a current offer giving new cardholders a generous points bonus after meeting certain qualifying purchases.
Take your love for college football to the next level by grabbing front-row access to games, exclusive sideline views, and unforgettable hospitality — all made possible through Choice Privileges in 2025.
Now is the time to turn your hotel loyalty into prime seats and perks at some of the biggest games of the college football season. Get ready to cheer on your favorite teams like never before!
