Blenders Eyewear, a trailblazing brand known for its bold designs and active lifestyle ethos, has teamed up once again with the legendary Deion “Coach Prime” Sanders to unveil the third edition of their viral PRIME21 Collection. The 2025 release debuts the “Kingpin,” a futuristic frameless shield-style sunglass engineered to capture Sanders’ signature swagger and the unstoppable energy he brings to every arena.
Dubbed more than just eyewear, the Kingpin is all about making a statement. Its lightweight, polarized design reflects the blend of function and fashion that defines both Coach Prime and the Blenders brand. This latest collaboration is underscored by the campaign slogan, “Every Day is Gameday,” encouraging wearers to channel Prime’s iconic confidence and mindset not just on the field, but in every aspect of life. “These aren’t just sunglasses… they’re a STATEMENT. Every day, we’re shining, and it AIN’T HARD 2 FIND,” Sanders declared, highlighting the expressive power of the new collection.
Chase Fisher, Blenders Eyewear founder, emphasized the cultural impact of this collaboration: “It’s become bigger than sunglasses. It’s culture. It’s confidence. And Season 3 is all about inviting more people into the movement.” The PRIME21 Collection’s influence has grown since its internet-breaking debut in 2023, cementing it as a lifestyle essential for sports fans and fashion seekers alike.
Beyond product innovation, the release is supported by immersive community experiences, including “Campus Drop Kits” at CU sporting events and involvement in Fan Fest at the University of Colorado’s first home game of the season. As the official eyewear partner of CU Athletics, Blenders is creating even more ways for students and fans to show their school pride while stepping into their own version of “Prime.”
Facilitated by SMAC Entertainment, this third collaboration between Blenders and Coach Prime is about more than just commerce—it’s about shifting culture. As Constance Schwartz-Morini, CEO of SMAC, notes, “Coach Prime’s energy is unmatched, and Blenders knows exactly how to capture it in a way that resonates with fans everywhere.”
Blenders Eyewear continues its rise as a leading name in eyewear, infusing every drop with bold designs and game-day exhilaration for everyday wear. With Coach Prime at its side, the brand invites enthusiasts everywhere to embrace the energy of a winner—any day, every day.
